Who we are

Asher Global Group is a dynamic and forward-thinking fintech-driven financial services firm with a mission to empower businesses and entrepreneurs, particularly those in townships and SMEs, through innovative and comprehensive financial solutions.

Established with a commitment to excellence, integrity, and technological innovation, Asher Global Group operates on three core pillars: Fintech Accounting Solutions, Tech-Driven Advisory Services, and Fintech Financing is a key pillar of our business, focusing on providing innovative and tech-driven financing solutions to businesses in townships and SMEs. Recognizing the unique challenges and opportunities in these sectors, Asher Capital offers fintech-driven financial products to fuel growth and empower entrepreneurs.

Asher Global Group Vision:

At Asher Global Group, our vision is to be the leading provider of innovative financial solutions and technology-driven advisory services, empowering businesses to thrive, grow, and create sustainable value in Southern Africa and beyond.

Our Story:

Asher Capital was founded to address short-term financing obstacles for SMEs and individuals in the cosmetology sector. The primary aim is to support these entities in securing working capital loans to enhance cash flow and foster business growth. Our team comprises of seasoned entrepreneurs with diverse industry expertise. We strive to enhance our customers' credit ratings and facilitate their access to short-term credit solutions for their enterprises.